Cookie Policy
Last updated: October 2026
MSA uses cookies and similar technologies to help its website function properly, improve the browsing experience and understand how visitors interact with the site.
This policy explains what cookies are, how they may be used on the MSA website, and how you can manage your cookie preferences.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember certain information and support features such as site functionality, visitor preferences and website analytics.
How We Use Cookies
MSA may use essential cookies required for the website to function, as well as analytics cookies to help us understand how visitors use the website. Any additional cookie categories will depend on the services enabled on the site.
You can manage your cookie preferences through the cookie consent banner or the available cookie settings control.
Managing Your Cookie Preferences
You can choose whether to accept or reject non-essential cookies through the cookie consent controls provided on our website. Essential cookies may still be used where necessary for the website to function.
You can revisit your preferences using the cookie settings control, where available.
Changes to This Policy
This policy may be updated when the website’s functionality, analytics tools or use of cookies changes.
Contact Us
If you have questions about this Cookie Policy or how MSA uses cookies, please contact us through our Enquire page.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Statistics
Statistics cookies help us understand how visitors use our website so we can improve its performance and user experience.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
